Creative Art Director at Cheil
How Far: Freedom from Your Phone
- The Challenge: Prove the Galaxy Watch LTE’s independence in a world where people feel tethered to their smartphones
- The Journey: 360° campaign following protagonists living phone-free moments – from morning runs to weekend adventures
- The Heart: Celebrating the liberation of staying connected without the constant weight of a smartphone in your pocket
- The Learning: The most powerful product features are the ones that give people permission to live differently
Project Images
