Creative Art Director at Cheil SWA
Everything You Need On Your Wrist
- The Challenge: Communicate the Galaxy Watch’s extensive feature set without creating a laundry list of specifications
- The Journey: Film and print campaign that transformed features into moments – from tap-to-pay coffee runs to video calls on the go
- The Heart: Creating a “WOW” acronym that captured both user reaction and product promise – World On my Watch
- The Learning: When products do everything, the creative challenge is making each feature feel essential rather than overwhelming
Project Images
