Samsung “Tap Your Wrist” Campaign

Creative Art Director at Cheil SWA

Making Payments Dance

  • The Challenge: Transform a functional payment feature into something memorable and culturally resonant
  • The Journey: Film and print campaign that choreographed tap-to-pay gestures into tap dance movements, turning transactions into performances
  • The Heart: Finding joy in everyday moments – because if you’re going to tap to pay, why not make it dance?
  • The Learning: The best feature demonstrations are the ones that make people smile while they learn

Project Images

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