Creative Art Director at Cheil SWA
Where Doodles Become Digital
- The Challenge: Transform Samsung’s AI-powered Sketch to Image feature from technical capability to must-try experience
- The Journey: Print ad gateway → immersive AR experience → festive Christmas game integration
- The Heart: Making cutting-edge technology feel accessible, playful, and magical for everyone
- The Learning: Sometimes the best product demonstrations are the ones that don’t feel like demonstrations at all
Project Images
