Creative Art Director at Cheil SWA
Stress-Testing Where It Matters Most
- The Challenge: Demonstrate Samsung Galaxy Watch’s blood pressure and heart rate monitoring in a relatable, high-stakes context
- The Journey: Partnered with news anchors to track their vitals during live broadcasts → created content showing real-time stress management
- The Heart: Turning the newsroom’s notorious pressure into the perfect product testing ground – where staying calm isn’t just healthy, it’s professional
- The Learning: Sometimes the most compelling product proof comes from putting technology in the hands of people who need it most