UNKNOWN
Where Paper Meets Its Purpose
- The Challenge: Demonstrate Premier Tissue’s superior absorbency in a cluttered outdoor advertising landscape
- The Journey: Collaborated with Creative Director and Remix Studio Bangkok → transformed billboards into 3D origami installations → cats with milk, dogs with water
- The Heart: Using the paper-to-origami transformation to showcase product capability – because what better way to prove paper strength than sculpting it into beloved pets with their favorite liquids?
- The Learning: Contributing to this Cannes Lions Bronze winner taught that breakthrough outdoor work happens when the medium becomes the message
Project Images
