Creative Visualiser at McCann Worldwide
Music Gets Physical
- The Challenge: Visualize the emotional spectrum of music genres for India’s leading streaming platform through tangible, playful mediums
- The Journey: Proposed concept as art visualizer → hand-crafted clay figures representing emotions → planned evolution into claymation content
- The Heart: First exploration into 3D character design—giving physical form to how different music makes us feel, from jazz’s smooth flow to rock’s angular energy
- The Learning: Early career experiments in tactile mediums proved that digital platforms benefit from analog creativity—even if projects remain proposals
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