Group Head of Art at Dentsu
Giving Sound A Visual Voice
- The Challenge: Create distinct visual identities for multiple radio stations that capture their unique sonic personalities across print and digital
- The Journey: Nasha’s nostalgic Bollywood-inspired hand-painted aesthetic → Radio One’s vibrant graffiti youth culture → sponsor-integrated show properties
- The Heart: Translating radio’s invisible magic into visual languages – chunky retro typography for nostalgia, energetic illustrations for youth
- The Learning: Radio branding succeeds when visuals make you hear the station before tuning in – each property becoming a promise of what’s on air
Project Images
Work Performed
