Creative Art Director at Cheil
Mastering The Attention Economy
- The Challenge: Design a creative workshop that prepares teams for the reality of competing in an 8 second attention span world
- The Journey: Interactive workshop format → surprise brief challenges → hands-on AI tool introduction → digital-first creative thinking exercises
- The Heart: Teaching teams that in today’s scroll culture, you don’t just need good ideas – you need ideas that grab instantly and hold fiercely
- The Learning: The best creative education happens when teams learn by doing, especially when AI becomes a collaborator rather than a threat
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