Group Head of Art at Dentsu
Spicing Up Shelf Presence
- The Challenge: Revamp chili product packaging for younger audiences while ensuring shelf visibility in India’s crowded spice market
- The Journey: Floating food bowl design → bold, readable typography → color-coded spice system → premium salt range showcasing natural sources
- The Heart: Creating distinction through clarity – where sea-sourced salts feature oceanic elements and hill-extracted varieties celebrate mountain origins
- The Learning: In cluttered markets, the bravest design decision is often making the product name impossible to miss while letting ingredients tell their origin story
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