Creative Art Director at Cheil SWA
Connecting More Than Devices
- The Challenge: Create a visual identity for Samsung’s ecosystem offers that makes pairing devices feel rewarding and intuitive
- The Journey: Developed logo using Galaxy AI colors in a flowing loop design → visual system that mirrors the connection between devices → discount-driven campaign
- The Heart: Making the Samsung ecosystem tangible through design – where every connection creates value, literally and visually
- The Learning: Sometimes the best logos don’t just represent a concept, they demonstrate it through their very form
Project Images
