Creative Art Director at Cheil SWA
Capturing India’s Brightest Moments
- The Challenge: Showcase Samsung S24 Ultra’s night photography capabilities during India’s most luminous celebrations
- The Journey: Partnered with renowned drone pilot to capture aerial Diwali celebrations → social media storytelling → extended activation for Dev Deepawali in Benaras
- The Heart: Using festivals of light to demonstrate technology that thrives in darkness, creating content that celebrated culture while showcasing innovation
- The Learning: The best product demonstrations happen when technology becomes invisible and the story takes center stage
Project Images
